Tuesday, April 22, 2008

Fashion Norms


Fashion
uploaded by M+MD

I'm just sitting in Banana Republic in Rockerfellow Center, while Mags is looking around (I've already purchased!). She's left me some cardigans that she is thinking about buying. I'm just thinking that it's great to have an area in a shop with a couple of armchairs, so that weary family members can sit and rest while the rest of the party continue to shop - though it's funny how these seating areas are mainly in the Ladies section - even in a politically correct town like New York!

I am admiring one of the cardigans when I notice that there is a card with the word "yarn" on it and about 20 winds of the blue wool thread used in the garment. It's clearly supplied to allow one to repair any damage with the exact matching thread. How bizarre in today's world - nobody would ever think about repairing this cardigan if it was ever damaged, I doubt if the skill exists much any more.


Darning Yarn,uploaded by M+MD.

It's the same as all those spare buttons provided with suits nowadays. It must be my up-bringing, but I have all these buttons in their envelopes in my sock drawer. I am sure they will never be used. I remember when I was young, that my mother had an old Birds Custard tin full of buttons. It was just what you did back then - rescue buttons or buy interesting new ones and always have a spare button for when we kids lost one. Of course Joan made most of our clothes - at least until we were teenagers - so that would explain this behaviour.

But how do you explain the suit buttons today, the winds of yarn on a card? I guess somebody in marketing thought it was a differentiator once - but isn't it just plain silly in the modern consumer world.

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