The Sunday Tribune - First Colour Cover 1984

Tribune Cover
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The Sunday Tribune - 25 Years Later

Vincent was convinced that everyone would want to keep a souvenir of when President Ronald Reagan's visited Ireland and went to Ballyporeen, Co Tipperary. I suppose that he was thinking of the souvenir supplements he probably had as a teenager at the time of JFK's visit in 1963. He had a point and the issue went well for us. It was the first time that we put the colour supplement on the outside. It caused some confusion with our reading public. At the time tabloid was considered down-market and one of the mistakes the first Tribune made was that it launched as an up-market tabloid. It learned from its mistake - but it may have been too late. We got a lot of calls from readers and newsagents in the following week exhorting us not to go tabloid! All of this sowed a seed for the future look of the paper in the late eighties.